About Roy Rose Jewelry

The origins of the Howell family jewelry business started in 1980 along the Gulf Coast of Florida and Alabama.  Roy in his early 20’s opened stores in Pensacola Florida and in the Mobile Alabama area with his Dad and Mom.  Roy went into wholesale and contract manufacturing in the late 1980’s and established solid relationships with many U.S. diamond, casting, chain and pendant suppliers that exist even to this day.

After 34 years operating mall and shopping center stores the decision was made to offer the same quality gold, diamond, and silver jewelry at even a better savings through e-commerce.  One of the family stores was named after his mother’s maiden name of Rose.  This became the name of Roy Rose Jewelry.

We are family owned with a strong Christian faith and believe in serving others.  We are glad to be of service to all our customers.  We strive to deliver on time, make things right when things happen to go wrong, and offer the greatest savings possible to all who come to our store.

Let us know how we can be of service for all your jewelry needs.